Gunes Kocabag
Strategic design and facilitation
Gunes Kocabag
Strategic design and facilitation
About
I am a researcher, designer and facilitator with an eclectic background combining engineering, service design and anthropology, which helps me bring a well-rounded perspective to my work. I’ve spent more than a decade working internationally as a consultant, where I guide teams and organisations in developing products, services, strategies that deliver value to their users and stakeholders as well as driving towards organisational goals.
In my work, I apply human-centred design (HCD) and behavioural research methodologies to identify actionable insights and inspiration from the field, and make these tangible for other project stakeholders. I excel in making sense of large amounts of data to define the hidden patterns and implications for the project. I design new value propositions, and structure the creative process in a collaborative and participative way to bring other stakeholders along the journey.
I have worked with private companies in diverse sectors as well as global development organisations, governments and I/NGOs in areas including healthcare, entrepreneurship, financial inclusion, sustainability and climate adaptation.
I have a constant learning mindset and an immense curiosity towards understanding diverse perspectives to tackle complex problems. I am looking to partner with mission-driven organisations to build sustainable processes, products and services that align value for business with value for society and the planet.
Most of my work falls under the below categories
Design research
Facilitation and Capacity building
Strategic design
I bring a holistic, user-centred perspective to research design, and conduct field research to generate relevant insights. My research work can be categorised under two main areas: foundational research to identify needs, drivers and barriers that informs program or intervention design, and evaluative research aimed at testing, refining a
I bring a holistic, user-centred perspective to research design, and conduct field research to generate relevant insights. My research work can be categorised under two main areas: foundational research to identify needs, drivers and barriers that informs program or intervention design, and evaluative research aimed at testing, refining and enhancing existing programs, products or services. My approach is characterised by the integration of behavioural approaches and participatory techniques, each tailored to meet the unique requirements of the project. Collaborating closely with diverse stakeholders, I deliver actionable insights and practical tools and frameworks that provide a base for informed decision-making.
Strategic design
Facilitation and Capacity building
Strategic design
I bring in a systemic approach to strategic decision making, guiding organisations through a methodological consideration of the social, organisational and technical complexities they face. This includes the diverse human experiences of the beneficiaries, users, partners and other project stakeholders, as well as the broader system persp
I bring in a systemic approach to strategic decision making, guiding organisations through a methodological consideration of the social, organisational and technical complexities they face. This includes the diverse human experiences of the beneficiaries, users, partners and other project stakeholders, as well as the broader system perspective of the social, cultural and planetary factors.
My strategic design work builds on transformative facilitation, dialogue and co-creation among stakeholders. Together, we define comprehensive frameworks, design principles, use cases and roadmaps to navigate the path from the present state to the envisioned future state.
Service design
Facilitation and Capacity building
Facilitation and Capacity building
I assists teams in carefully crafting both their user or beneficiary experiences and the necessary behind-the-scenes structures and processes that deliver these experiences. By adopting an evidence-based and collaborative approach that engages project stakeholders, users and beneficiaries alike, I help teams think through the details of t
I assists teams in carefully crafting both their user or beneficiary experiences and the necessary behind-the-scenes structures and processes that deliver these experiences. By adopting an evidence-based and collaborative approach that engages project stakeholders, users and beneficiaries alike, I help teams think through the details of their idea, prototype, test and iterate their solutions. The deliverables of this process, such as prototypes at different fidelity levels, storyboards, user journeys, and service blueprints, help make the service tangible and guide a smooth transition from ideation into the testing and implementation phases.
Facilitation and Capacity building
Facilitation and Capacity building
Facilitation and Capacity building
I design and facilitate online or in-person experiences tailored to my clients' needs, guiding dialogue, co-creation, and alignment. Using transformative facilitation techniques, I help participants rethink how they see the problem and their relation to it, and identify leverage points to create change. Beyond one-off workshops, I provide
I design and facilitate online or in-person experiences tailored to my clients' needs, guiding dialogue, co-creation, and alignment. Using transformative facilitation techniques, I help participants rethink how they see the problem and their relation to it, and identify leverage points to create change. Beyond one-off workshops, I provide ongoing coaching and support, guiding teams from project design through to implementation, championing a collaborative approach, fostering deeper, creative thinking. Simultaneously, I ensure that teams gain new skills and reusable tools and frameworks.
